Recruitment

Temporary Account Handler (to cover Maternity Leave)
We are seeking an experienced Account Handler to be appointed on a temporary basis to cover a period of approximately 6 months' maternity leave.

You must have experience of working within a creative agency, bags of commercial awareness and be confident to work on and develop existing GDA accounts.

We're a 'hands on' team and would expect you to be the same, comfortable working through the line. So, if you're a self-starter, good at making things happen and servicing clients to the highest standard, we want to hear from you!

To apply send in your CV (either by post or email) together with salary expectations to: jonathan@gdaltd.com

New Business Development Manager
GDA is a young, relaxed and dynamic design & advertising agency based in Sheffield looking for a New Business Development Manager.
To deliver our ambitious growth plans we are looking for an enthusiastic new business person who can open doors at all levels across different sectors.
You will need to know how to create opportunities and understand the creative industry – agency experience is required.
Salary is negotiable depending on experience but good performance will be rewarded well.

Please send your details by post or email.... jonathan@gdaltd.com

Case Studies

GDA 'WALK AS ONE' With Cancer Charity! case study by G Design and Advertising Sheffield

GDA 'WALK AS ONE' With Cancer Charity!

As part of our ongoing support and commitment to Weston Park Hospital Cancer Charity, GDA has taken 'positive steps for 2009' having created a distinctive new name and brand identity for the 'Think Pink' Sponsored Walk.

Following the Charity's brief to re-brand their annual Autumnal event with a more family-orientated theme, GDA responded in the usual enthusiastic fashion, devising the innovative 'Walk as One' identity and strategic promotional marketing campaign.

The new concept has been designed specifically to engage with a much wider audience than the aforementioned 'Think Pink' event. Due to the campaign's nature (raising funds for women with cancer) the imbued feminine overtones of the former brand was successful, only in so far as the predominantly female support it generated. Male potential participants tended to mistake this event as a no-go area for them - an impression the Charity was eager to dispel.

'Walk as One', with its universal 'foot-steps' logo, works in complete harmony with the new WPHCC brand style that was introduced to the public in September 2008. The 'foot-steps' motif, once again uniting the warm and familiar colours of the Charity's own identity, achieves an easy synergy between brands. Whilst visually it can be instantly associated with Weston Park, it also conveys a lively independence that will appeal to individuals, families and corporate institutions alike.

A strategic high-impact marketing campaign, to promote early registrants and a healthy degree of corporate sponsorship, accompanied the re-brand project and will be led and implemented by GDA over the coming months.

For further updates and information on how to register for the new 'Walk as One' event in 2009, please visit the Weston Park Hospital Cancer Charity website at: www.wphcancercharity.org.uk