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Case Studies

GDA Gets Connected With Booosta!
Sheffield students are in line for some special treats this autumn as a new live and updateable magazine, offering promotions, special offers and details on social hotspots, is accessed direct by mobile phones via a free new Bluetooth Solution Service.'Booosta', a new location-based wireless marketing enterprise devised by BlinkSystems Ltd, London, required a distinctive brand identity that would appeal to both subscribing advertisers, and Sheffield's trendy student market. Never ones to baulk at a challenge, GDA flexed its creative muscles to devise a contemporary and eye-catching brand image that would be instantly identifiable on mobile applications.
With a finger firmly on the pulse of Sheffield's vibrant student community, GDA's response to the brief was a sophisticated and finely honed brand style, which would be the envy of the coolest bars and night venues in the region!
Targeted specifically at the young student market, the new brand image has been consistently rolled out across a wide variety of marketing support collateral, including: Company Website, Pop-up banners, Student Sales Pack Leaflet, Posters and Car Window Stickers.
GDA's Managing Director, Jonathan Gibb comments: "Bluetooth marketing solutions are rapidly becoming the way forward for advertisers, due to their ease of implementation, cost-effectiveness and rapid roll-out to targeted markets. Booosta has really cornered a niche within this rapidly growing industry and GDA was delighted to be able to contribute our inimitable skills in brand design in order to get this venture off to the best possible start."
Booosta is rapidly set to become a firm favourite with Sheffield's students, as this innovative service is due for launch in time for the start of term, September 2008.
Be sure to access the Booosta Zone to guarantee being in all the right places at the right time!!
» Click here to visit the Booosta website
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