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Case Studies

Spitfire Consultancy
GDA put the Spark back into Spitfire!Whilst business management consultancy, Spitfire, was focused on implementing performance solutions and cost reductions on behalf of major clients, their own dated brand image was in need of some modernizing.
The company's existing logo and web-presence no longer worked effectively at communicating Spitfire's passion, professionalism and drive to achieve success within a competitive market. So, taking some of their own advice, they called in the experts!
GDA spent considerable time with the client, learning about the nature of their business and company ethos, in order to create a dynamic, freestanding identity that could outshine their closest competitors when tendering for new projects.
Perceiving Spitfire's clear emphasis upon 'increasing performance', 'maximising efficiency' and aiding businesses 'continuous improvement', GDA envisioned a new cyclic logo for the company that is best described as a 'process in transformative motion'. A red, white and grey-segmented circle hangs in suspension between two sweeping arcs - conveying the impression of a target nurtured within protective arms.
Accompanied by the strapline: 'Your Performance. Our Passion', GDA progressed the client-orientated brand to encompass a contemporary corporate brochure and full stationery suite, including letterheads and business cards.
Delighted with the outcome of their brand development and the new business opportunities afforded to them as a result, Spitfire had no hesitation in commissioning GDA's marketing and brand management expertise to fulfill ongoing projects. Currently in the planning stages of production is a new and impressive corporate website, case studies and product sector folders.
GDA's Marketing Director, Maggie Freeborn, commented: 'We were thrilled to be given the opportunity to demonstrate our forward-thinking creativity on behalf of Spitfire. There is no doubt that the distinctive identity devised for this young and aspiring company will succeed to further their plans for future growth.'
Spitfire Consultancy portfolio includes:
- Corporate Brochure
- Business Cards
- Letterheads
- Case Studies
- Sector Folders
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